Sponsor Birth Photographer of the Year

We proudly present limited opportunities to become a sponsor of the Birth Photographer of the Year 2021.

Growing from an idea born in 2020 lockdown, with birth photographers unable to attend births I couldn’t think of any better way to honour birth photography than to create a revolutionary new competition. The International Birth Photographer of the year is not simply another photography competition – this is next level.

Yes, the winner’s images need to be mind blowing and technically top-notch but there’s so much more. The Birth Photographer of the Year needs to provide information such as business reviews and letters of recommendation to really show the judges that as well as being superstar photographers, they are a savvy, sustainable business owner. They need to be someone their industry holds up as a pinnacle of excellence. This is why our judging is done live and only consists of peers who have undergone hours and hours of training to ensure the standard is clear.

Our inaugural competition blew us away in many ways – the number of entries in what was a difficult time, the calibre of the images, the quality of the judging and the international press and recognition it gained. So, with that all in mind, we’re back for 2021 and we’re making it better and bigger with everyone’s favourite live-streaming judging, a new kick-ass interactive website AND an opportunity for sponsors to jump on board.

Sponsorship offers you the chance to get in front of a super niche group of professional photographers and business owners supporting those that support you.

Birth Photographer of The Year Competition Winner Renate Van Lith

2020 Birth Photographer of The Year Renate Van Lith

Birth Photographer of The Year Competition Winner Renate Van Lith

Why Sponsor The Birth Photographer of the Year Competition

International Press & Recognition

Entries from Photographers Worldwide

Podcast Downloads

Engaged Followers on Instagram

Engaged Members in Facebook Group

As a niche, due to the raw and primal nature of birth photography, we find it difficult to ‘fit in’ to other competitions.

For no other reason than society hasn’t been exposed to birth in this way. It is no ones fault. However we deeply desire to change the narrative around birth. We use our imagery to inspire other birthing people on options and to prompt them to ask themselves some really hard questions, with one of them being- “What do I want MY birth to look like.” 

What we love the most is that in some parts of the world, retaining a birth photographer and doula is now becoming the norm. It is a standard part of the process for preparing for birth. We are so thrilled that families are taking their birth experiences seriously. I think as a whole we are becoming more aware of how trauma shapes us- particularly in the birth space. It shapes how we bond with our children, how we parent, how we engage in relationships and even with our partners.  I believe that birth photography helps to heal a bad birth and extend the high of a good one. 

This is EXACTLY why I wanted to create an event specifically to honour birth. Not only is judging birth particularly difficult, it is also emotionally and physically exhilarating. For this reason, I wanted to create a space on the internet to honour our birth photographers, who are forfeiting sleep, birthdays, holidays and a so-called ‘normal’ life (although this is normal to us!) We also would love to create an homage to humans birthing humans. The most incredible thing anyone can do. 

We would love to invite you to join the revolution.

The revolution of combatting trauma, creating more connected bonds between the mother(birthing person)/baby/parter triad and so much more.

Sponsorship Packages 2021

Birth Photographer of The Year Competition

GOLD SPONSOR

There is only one Gold Sponsorship Package available for Birth Photographer of the Year

What’s included:

  • Naming rights of Birth Photographer of the Year 2021 brought to you by <insert name here>’ (this means your biz is mentioned in all publicity pre – during – post-competition)
  • Your logo is prominently displayed on the Birth Photographer of the Year website
  • Your logo on all EDMs sent out to our super niche email list in the lead up to, during and post competition
  • Your logo on the Birth Photographer of the Year award
  • Your logo on all competition certificates AND trophies for 1st, 2nd and 3rd place
  • A specifically crafted EDM from you to our email list – use this to promote your biz or even communicate a specific offer
  • Specifically created social media posts to promote your involvement in and sponsorship of the Birth Photographer of the Year
  • A shout out to your biz during every break of the live-stream judging
  • Ability to play your biz advert/video during the live-stream judging
  • Shout out on the Exposing Birth Podcast as a sponsor in our pre-roll credits

Investment: $3000 AUD (exc. GST) (happy to accept value in kind)

Birth Photographer of The Year Competition

 SILVER SPONSOR

There are only three Silver Sponsorship Packages available for Birth Photographer of the Year

What’s included:

  • Your logo prominently displayed on the Birth Photographer of the Year website
  • Your logo on all EDMs sent out to our super niche email list in the lead up to, during and post competition
  • Your logo on all competition certificates
  • A specifically crafted EDM from you and the other Silver Sponsor to our email list – use this to promote your biz or even communicate a specific offer
  • Specifically created social media posts to promote your involvement in and sponsorship of the BirthPhotographer of the Year
  • A shout out to your biz during the live-stream judging
  • Shout out in our Exposing Birth Podcast sponsor in our outro

Investment: $1500 AUD (exc. GST) (happy to accept value in kind)

Birth Photographer of The Year Competition

BRONZE SPONSOR

There are only five Bronze Sponsorship Packages available for Birth Photographer of the Year

What’s included:

  • Your logo prominently displayed on the Birth Photographer of the Year website
  • Your logo on all EDMs sent out to our super niche email list in the lead up to, during and post competition
  • A specifically crafted EDM from you and the other Bronze Sponsors to our email list – use this to promote your biz or even communicate a specific offer
  • Specifically created social media posts to promote your involvement in and sponsorship of the Birth Photographer of the Year

Investment: $750 AUD (exc. GST) (happy to accept value in kind)

FRIENDS OF BIRTH PHOTOGRAPHER OF THE YEAR

There are only ten Friends of Birth Photographer of the Year Packages available

What’s included:

  • Your logo prominently displayed on the Birth Photographer of the Year website
  • Your logo on all EDMs sent out to our super niche email list in the lead up to, during and post competition
  • A specifically crafted EDM from you and the other Friends to our email list – use this to promote your biz or even communicate a specific offer

Investment: $200 AUD (exc. GST) (happy to accept value in kind)

Birth photographers are longing to be accepted by brands the same way other niches are. By becoming a Sponsor, I’m offering you an opportunity to tap into a market that no sponsor has tapped in to yet. We are a group of dedicated birth workers who  LOVE our gear and creative teams hard. When a brand recognises that we, too, are a part of the larger photographic industry, we become the most loyal of customers because we have received validation that we are not a hobby but rather sustaining our families too. 

Our niche is rapidly growing at an exponential rate. Be the first to recognise birth photographers as a legitimised niche and gain loyal customers. 

Places International Birth Photographer of the Year has been featured.

Our entrants hold this award in super high regards. Despite me creating this event during a long exhaustive 2020-Victorian-lock-down-shower-cry-sesh, entrants did not care that there was no prize money, overly lavish giveaways or trophies. They entered for the growth they new they would get with this type of live-feedback-style-judging. Saying the entrants loved it is an understatement. This year, we want to meet their energy and reward our industry leading photographers the same as other genre leaders are rewarded, such as newborn, wedding, and portrait photographers.  The only way to meet the high energy of our entrants is with sponsors. We want to add trophies, a cash prize, and properly compensate our team of expert judges and team for the enormous amount of time it takes to pull of a competition of this calibre. We want to bring a sense of tangibility to our entrants. I don’t simply want to create another ‘online competition,’ but I want to create a level of prestige that the birth photography genre has yet to experience yet. The same way the rest of the photographic industry experiences merits and awards. By introducing this kind of tangibility means an exponential increase in costs

These costs include:

  • Purchase of trophies winners + custom engraving
  • Covering prize money
  • Paper, ink and cardboard to ship hundreds of award certificates
  • Postage costs for trophies and certificates to be mailed both nationally and internationally
  • Web development
  • Paying judges- we want to set a new standard by offering compensation to our panel for their expertise which has never been done before
  • Paying our awards team
  • Acquiring needed plugins to upgrade our live streaming experience from our  previous inaugural year
  • Plus other various miscellaneous costs as it comes up

This is our industry niche’s legitimacy legacy. This is our genre is coming to bat with the rest of the photographic niches.

Our entrants hold this awards experience so highly that I wanted to share with you first hand what this ‘little’ competition is doing for our community of birth photographers.  This awards event is exactly what our niche needs. Especially right now, in a time of uncertainty where we are frequently being denied entry into our local hospitals and home-births due to the pandemic.

I’d love to share with you a blog written by Paulina Spletcha, an American birth photographer located in Florida. You can read about her experience below along with just a small portion of the feedback given about the inagural event.

You can listen to our Exposing Birth Podcast episode we did with the 2020 Birth Photographer of the Year, Renate Van Lith and see how winning this prestigious title catapulted her business into the ethers!

TIMELINE

August 1- September 1
Invite sponsors + testing website

September 2- October 1
educating audience via lives on FB +IG

October 1- October 25 Entries open

October 25 Entries close

October 26- October 31
Get entries organised + create slideshows/ vet images/ create judges schedule and event schedule 

November 1 live stream begins

 

Education

How to select award winning images
24 August 9 am aest

How to Edit Award Winning Images
7 Sept 9 am aest

How to create storyboards
14 Sept 9am aest

How to crop
21 Sept 9am aest

How to dodge/burn and recreate directional light
28 Sept 9am aest

Judges Training Dates

Judges Training
Scheduled: 16 Aug 2021 at 9:00 am to 12:00 pm, AEST

Judges training 2
Scheduled: 2 Sep 2021 at 10:00 am to 12:00 pm, AEST

Judges Training 3
Scheduled: 13 Sep 2021 at 7:00 pm to 10:00 pm, AEST

Panel Mod Training 

Scheduled: 8 Sep 2021 at 9:00 am to 11:00 am, AEST

To secure your sponsorship all invoices must be paid upon receipt of your invoice.

These sponsorship opportunities are strictly limited and it’s a first in, best dressed type scenario. So, if you’re ready to dive in email Lacey directly on lacey@laceybarratt.com.au